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Digital Post Solutions approached us with a massive task. How can an independent franking machine provider compete with the big giants such as Pitney Bowes. First things first. This is a national battle in a heavy-weight arena. It's going to be tough.

We did the initial research and realised that we have two big keyphrases to fight over. And not a lot else. So, we're in competition for "Franking Machines" and "Franking Machine"... no regional stuff here. And, although phrases like "Franking Machines Save money"... were 'OK', it didn't get anywhere near the number of searches that the big hitters were getting. (By the way, if you put Franking Machines Save Money into Google, our client is on Page1 pretty much in the top 3. Nice!... but no cigar.

So, in the most recent onslaught in the battle for the Big 2 Keyphrases, we have purchased and set up 10 new blogs. Reincarnated the old Digital Post Solutions blog and written a new blog as well. That's 12 blogs. Phew!... Now we just have to keep adding good content and get Google to see them. They are.